Stomping the Search Engine 2.0

Hari akhirnya setelah 3 minggu memesannya aku terima CD tutorial Stomping the Search Engine 2.0 dari Stomper.net.

CD ini memuatkan 2 CD iaitu yang pertama CD siri Stomping the Search Engine 1.0 dan CD kedua untuk Stomping the Search Engine 2.0. Tak tahu kenapa version 1.0 juga diberikan memandangkan version ini memuatkan tutorial secara audio (mp3) sedangkan semuanya ada dalam version 2.0. Version 2.0 menggunakan tutorial secara audio visual.

Yang menariknya CD training ini diberikan PERCUMA cuma perlu bayar kos penghantaran sahaja. Nak tahu berapa? US19.95 (tukar duit Malaysia jadi dalam RM70.00!) So tak lah totally percuma :)

Keseluruhan tutorial ini dipecahkan kepada 7 modul utama dan dipecahkan kepada 36 training video iaitu :

Module 1: Introduction

• Benefits of SEO
• Short Term Tactics: Spam & Deception
• Short Term Strategies: Low-Value Sites
• The Stomper Way: Aggressive White Hat

• Now, we wanted to make the course all-inclusive so that even if you're totally new to SEO, you can pick this up and start working TODAY. But if you're experienced at SEO and feeling put off by this seemingly "basic" stuff - think again.

• Watch this module and let us make our case for doing SEO the "Stomper Way" - 60+ millionaires can't be wrong. Build your empire on a solid foundation and you'll profit long after the competition sinks into the quicksand of a poorly considered, short-term strategy.

Module 2: How Search Engines Work

• Meet the Players
• Understanding the SERPs
• Search Engine Tech - Crawling
• Search Engine Tech - SERPS
• Search Engine Ranking Recipes

• This is where we "open the hood" and get into the actual machinery that comprises the modern search engines. Look, we don't expect you to become a search engineer, but you can't master what you don't understand, at least on a fundamental level.

• You're going to learn to how the search engines ACTUALLY work, and that understanding will allow you to run circles around competitors who are focusing on all the wrong things. Let them waste their time trying to guess what happened when they drop suddenly to page 10. You don't guess because you KNOW.

Module 3: Keyword & Content Strategy

• Keyword Strategy Concepts
• Keyword Research & Discovery
• Mapping Keywords to Content
• Competitive Research
• Tools

• Remember earlier when I said you need the RIGHT keywords to make money? Most SEO courses would cop-out at this point and say something like "keyword research is beyond the scope of this e-book blah blah"...

• Instead, we have the world's leading keyword expert tell you EXACTLY what you need to know in order to identify which keywords PAY and how to AVOID wasting time on ones that DON'T. Let the other guy pat himself on the back for ranking #1 on worthless vanity terms. Meanwhile, you're eating his lunch profiting from search terms he doesn't even know exist.

Module 4: Site Structure

• Site Structure Concepts
• Designing for Crawlability
• Anchor Text & Link Reputation
• Canonicalization & Duplicate Content
• Using Redirects
• Improving Your Indexing
• Review & Takeaways

• Nothing you've learned so far in STSE2 is going to be any good if your site isn't set up to be good "spider food". The search engines can't index content they can't find. More indexed content means you cast a wider net to catch maximum interested visitors.

• Do I even need to say AGAIN that more interested visitors = more money? Plus, the MORE content YOU have in the index, the LESS your competition does. Your rival can get his homepage on page 1? So what? You have hundreds, maybe THOUSANDS of pages ranking for just as many keywords.

Module 5: Optimizing Content

• On Page SEO Introduction
• Getting Your HEAD Together
• Optimizing Page Structure
• Get Your BODY In Shape
• Creating Unique Content
• Robots.txt Tutorial

• While the previous module teaches you how to get the search engines to crawl every page on your site, THIS module makes sure EACH of those entries in the index is MAXIMIZED for the highest rankings over the longest time span.

• The search engines want GOOD CONTENT - here's how to convince them that your content is the BEST out there. Convince them once and they'll show your content to new searchers every time.

Module 6: Link Building & Promotion

• Link Building Concepts
• Assessing Your Position
• Vertical & General Directories
• Link Targets & Link Bait
• Marketing & Promotion

• Do this one thing right, and it will have more impact on your business than any other single thing you can try. Our twofold approach to link building is where our "White Hat" style borrows the aggressiveness of the "black hat" rebels.

• You won't just learn WHERE to get links - you'll know how to get people to WANT to link to you for FREE. To your visitors, it will seem like all roads lead to YOUR site and they'll love it, because it verifies that you have what they want.

Module 7: Improving Results

• What To Measure
• How To Measure
• Planning & Processes
• Review & Resources

• You're never DONE with SEO, ESPECIALLY if you're in a niche with savvy competition. Don't get into a war of escalation without mastering this module.

• Learn what metrics REALLY affect your bottom line, and what to focus on to get improved results - every time. Let someone else fret over KEI and keyword density. Focus YOUR attention on the numbers that MATTER, and laugh all the way to the bank.

Mungkin aku boleh belajar sesuatu yang menarik dari CD ni.